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Optimise

Precision Executive Coaching for Leadership Performance

Part of The Performance Framework, Optimise strengthens the clarity, composure, and capacity that keep strategy alive in delivery.

Even the strongest strategy will stall if the leaders delivering it are stretched or reactive.

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Optimise is a 1:1 executive coaching partnership for senior leaders carrying strategic responsibility — helping them think clearly under pressure, make confident, high-quality decisions, and maintain the focus that drives enterprise value.

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Through targeted coaching, leaders strengthen the habits and mindset that turn strategic intent into sustainable impact — for themselves, their teams, and their organisations.

​Why it matters

When leadership capacity runs thin, execution loses traction.

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After Mobilise builds collective alignment and capability, Optimise focuses on the individual — enabling leaders to sustain clarity, composure, and impact under pressure.

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Organisations rarely fail from a lack of strategy; they falter when leaders’ time, attention, and energy are consumed by noise and overload.

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Optimise helps senior leaders reclaim strategic headspace, make disciplined decisions, and lead with deliberate calm — even when the stakes are high.

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Because when leaders think clearly and act with composure, teams follow — and performance compounds.

Nic McDonald coaching executive leader – building resilience, focus, and clarity through The Performance Framework Optimise phase.

What Clients Gain

Optimise develops the precision and leadership rhythm that sustain delivery under pressure — translating clarity into confident, consistent action.

Composure Under Pressure

Lead decisively and calmly through complex, high-stakes situations

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⬩ 10–20% increase in leadership effectiveness and decision accuracy; stronger confidence from boards, teams and peers.

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Focus & Bandwidth

Reclaim time and focus for what drives enterprise value.

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​⬩ 15–25% productivity gain from improved prioritisation and boundaries; visible reduction in reactive behaviours and noise.

Suistained Impact

Strengthen confidence, consistency, and influence that scale across teams.

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⬩ Higher engagement and retention among key leaders; measurable uplift in leadership presence and cultural stability.

“I no longer feel paralysed by tough decisions. I am taking people on the journey. I've rebuilt my belief in myself and experience. I have the courage to make the changes the business needs and the confidence."

Managing Director, Global Digital Company

What it involves

Coaching That Connects Personal Performance to Enterprise Value

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Optimise combines commercial insight with the depth of professional coaching.
Each engagement is bespoke — but grounded in the principles of The Performance Framework, connecting leadership growth directly to organisational performance.

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This isn’t remedial coaching — it’s precision development for senior leaders who want to perform sustainably at the next level.

"A rare combination of strategic understanding and human insight.
The impact of our coaching continues to ripple through how I lead."

COO, Retail Client

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How it fits in The Performance Framework™

Get to Know Us

Optimise is the third phase of The Performance Framework™ — following Strategise (clarity) and Mobilise (capacity and cohesion).


It ensures that each leader has the clarity, confidence, and composure to sustain momentum when the pace peaks, building the foundation for Realise, where results are maintained and scaled.

Who Is It For?

Get to Know Us

Optimise is for leaders who carry responsibility for both performance and people.

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It’s designed for those who:

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  • Operate in high-pressure, investor-backed, or transformation environments

  • Lead large teams or portfolios where leadership time directly drives outcomes

  • Want to move from reactive delivery to deliberate, strategic leadership

  • Recognise that how they think and show up is as critical as what they do

 

Ideal for:

  • Managing Directors, CEOs, and C-suite leaders navigating complex delivery

  • Senior functional or transformation heads

  • High-potential leaders preparing for expanded roles

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If leadership is the performance lever, this phase ensures it delivers.

Typical Format
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Investment

Get to Know Us

Each coaching partnership is tailored to your context, goals, and leadership challenge.

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Format:

  • 3–6 month executive coaching container

  • 60 - 90-minute sessions (virtual or in-person)

  • Optional stakeholder alignment sessions

  • Reflection and accountability tools between sessions.

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Typical Investment: £2,750 – £9,000 per leader

(Varies by scope and duration.)


Value Gained:

  • Greater strategic focus and confidence

  • Improved decision quality and speed

  • Strengthened leadership presence and influence

  • Sustainable performance and measurable ROI

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Ready to think and lead at your best?

Explore how Optimise — the executive coaching phase of The Performance Framework — can help you lead with clarity, composure, and confidence that lasts.

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