THE PERFORMANCE FRAMEWORK™
The system that turns clarity into sustainable performance.
Built from two decades of leading transformation across global brands.
The Performance Framework™ helps organisations deliver strategy under pressure, with clarity, composure, and results that last.
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It connects the dots between business strategy, leadership and execution. Giving senior teams the focus and capacity without burning out and under delivering.
Born from transformation. Built for leaders.
After 20 years leading large-scale business transformation for brands like BP, Deutsche Bank, Greene King, Superdry, and Kraft/Mondelez, Nic McDonald saw a repeating pattern:
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Strategies didn’t fail in design — they failed in delivery.
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Not because leaders lacked intent, but because capacity ran out. Teams were overextended, priorities blurred, and progress stalled.
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The Performance Framework™ was created to fix that, combining strategic clarity, leadership resilience, and operational rhythm into one connected system.
It’s commercial enough for the boardroom, human enough for the people who make it happen.
How the Framework Works
Four phases. One integrated system.
The Performance Framework™ brings together four interlocking phases that move organisations from direction to delivery.
Each can stand alone — but the power is in the system.
The Performance Framework™.
One Connected System.
Explore each phase:
[Strategise] | [Mobilise] | [Optimise] | [Realise]
What It Creates
From firefighting → strategic resilience
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Clarity – Strategy and priorities that everyone understands.
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Capacity – Leaders who perform under pressure without burnout.
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Consistency – Systems and rhythms that make success sustainable.
Real Impact
Trusted by organisations delivering transformation at scale.
BP, Greene King, Superdry, Castrol, Kraft/Mondeléz, Moto Hospitality, Workplace Interior Co, Deutsche Bank and more....
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“This framework gave us clarity and capacity we didn’t realise we’d lost — it changed how we lead and how we deliver.”
— Managing Director, Global CX Group
Ready to see where your organisation fits within the Framework?
Whether you need sharper strategy, stronger leadership, or sustained delivery — each phase of the Framework can meet you where you are.