THE PERFORMANCE FRAMEWORK™

The system that turns clarity into sustainable performance.

Built from two decades of leading transformation across global brands.

The Performance Framework helps organisations deliver strategy under pressure, with clarity, composure, and results that last.

It connects the dots between business strategy, leadership and execution. Giving senior teams the focus and capacity without burning out and under delivering.

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Born from transformation. Built for leaders.

After 20 years leading large-scale business transformation for brands like BP, Deutsche Bank, Greene King, Superdry, and Kraft/Mondelez, Nic McDonald saw a repeating pattern:

Strategies didn’t fail in design — they failed in delivery.

Not because leaders lacked intent, but because capacity ran out. Priorities blurred, decisions slowed, and the leadership system became overstretched.

The Performance Framework was created to fix that, combining strategic clarity, leadership capacity, and delivery rhythm into one connected approach.

It’s commercial enough for the boardroom, human enough for the people who make it happen.

Nic McDonald – strategy and leadership advisor helping executive teams create clarity and focus through The Performance Framework

How the Framework Works

Four phases. One connected system.

The Performance Framework brings together four interlocking phases that move organisations from direction to delivery.
Each can stand alone — but the power is in the system.

The Performance Framework™.
One Connected System.

Explore each phase:
[Strategise] | [Mobilise] | [Optimise] | [Realise]

What It Creates

From firefighting → focused performance

Clarity – Strategy and priorities that everyone understands and owns.
Capacity – Leaders who perform under pressure show composure and control.
Consistency – Systems and rhythms that make results repeatable and sustainable.

1. Strategise
Create Clarity That Connects the Whole Business

Define what truly drives enterprise value across all functions, business units, or portfolio companies.
Align commercial, operational, and people priorities into one shared roadmap for growth and delivery.

Delivers: Clarity, alignment, and a strategy everyone can act on.

2. Mobilise
Build Leadership Capacity to Deliver Under Pressure

Through The Leadership Capacity Accelerator, executive teams strengthen focus, cohesion, and composure to perform at pace.
This phase expands leadership bandwidth, improves decision speed, and restores alignment across the senior team.

Delivers: Cohesive, calm, and connected leadership — translating clarity into real traction.

3. Optimise
Deepen Individual Impact and Focus

Tailored 1:1 executive coaching to precision-tune leadership effectiveness, decision quality, and presence.

Delivers: Sharper focus, stronger composure, and measurable uplift in performance.

4. Realise
Sustain rhythm, results, and ROI.

Embed the governance, structures, and accountability that keep strategy alive quarter after quarter.

Delivers: Consistency, measurable progress, and performance that compounds over time.

Real Impact

Trusted by organisations delivering transformation at scale.

BP, Greene King, Superdry, Castrol, Kraft/Mondeléz, Moto Hospitality, Workplace Interior Co, Deutsche Bank and more....

“This framework gave us clarity and capacity we didn’t realise we’d lost — it changed how we lead and how we deliver.”

— Managing Director, Global CX Group

Ready to see where your organisation fits within the Framework?

Whether you need sharper strategy, stronger leadership, or sustained delivery — each phase of the Framework can meet you where you are.